The Design of Business: Why Design Thinking is the Next Competitive Advantage. Roger L. Martin

The Design of Business: Why Design Thinking is the Next Competitive Advantage



Download The Design of Business: Why Design Thinking is the Next Competitive Advantage



The Design of Business: Why Design Thinking is the Next Competitive Advantage Roger L. Martin ebook epub
Publisher: Harvard Business School Press
Language: English
Page: 256
ISBN: 1422177807, 9781422177808

Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron's.

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